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BlueFive Capital Expands Luxury Bet With Bugatti Rimac Deal

BlueFive Capital becomes Bugatti Rimac’s second-largest shareholder after acquiring a 30% stake from Porsche AG.

Hazem Ben Gacem, Founder and Chief Executive, BlueFive Capital
Hazem Ben Gacem, Founder and Chief Executive, BlueFive Capital

BlueFive Capital has completed the acquisition of a 30% equity stake in Bugatti Rimac, the producer of Bugatti supercars, from Porsche AG.

The transaction, which closed on September 9, 2026, makes BlueFive Capital the second-largest shareholder in Bugatti Rimac after Rimac Group.

As part of the transaction, BlueFive Capital will have a seat on the board of Bugatti Rimac, alongside two observer seats.

Asset Management Strategy

BlueFive Capital, one of the world’s fastest-growing investment managers, has grown rapidly since launching in November 2024 and today manages more than $15B in assets.

The investment in Bugatti Rimac represents an important step in the development of the firm’s broader consumer investment strategy as it continues to identify opportunities in businesses with powerful brands, defensible market positions and long-term growth potential.

Investment Strategy

BlueFive Capital sees significant long-term opportunities at both ends of the consumer market.

The continued expansion of the global ultra-high-net-worth population is driving demand for exceptional luxury brands characterised by scarcity, heritage, strong pricing power and deep customer loyalty.

Such businesses can be particularly resilient across economic cycles.

Meanwhile, the flight to technology and artificial intelligence in particular has created attractive opportunities in cash-generative businesses serving everyday consumer needs at the other end of the consumer landscape.

Hazem Ben Gacem, Founder and Chief Executive of BlueFive Capital, said: “This is a landmark transaction for BlueFive and an important step in the expansion of our private equity business in Europe.

Bugatti Rimac brings together two extraordinary brands with exceptional heritage, innovation and global appeal, and we are delighted to partner with Rimac Group as the company enters its next chapter.”

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