ADNOC Distribution is set to supply Jetour UAE with Voyager lubricants to the Chinese automotive brand’s aftersales operations as the UAE retailer expands its role in the automotive value chain.
Supply chain
The agreement, signed in Abu Dhabi, combines ADNOC Distribution’s lubricants expertise and domestic supply chain with Jetour UAE’s growing vehicle fleet.
Jetour is exclusively distributed in the UAE by Elite Group Holding.
More than 50,000 Jetour vehicles are now on UAE roads, while ADNOC Distribution operates more than 550 service stations across the Emirates.
Both firms said the partnership would improve access to servicing support and introduce customer engagement campaigns across the UAE.
Jetour’s expanse
ADNOC Voyager lubricants are manufactured in the UAE and designed for the Gulf’s operating conditions.
The brand is available in 54 international markets and aims to expand to 100 by 2030.
“Jetour’s selection of ADNOC Voyager is an important endorsement of the quality, performance and reliability of a leading UAE-made lubricant brand,” said Saber Mohammed Al Ammari, Vice President of the Lubricant, Base Oil & Specialty Products Division at ADNOC Distribution.
“Our extensive network and local supply chain capabilities will help ensure greater convenience and support for customers across the UAE,” Al Ammari added.
Tapping into ADNOC Distribution’s base
Samer Constantine, regional sales manager at Jetour, said the partnership would allow the automaker to reach customers through ADNOC Distribution’s existing network and reward motorists for services they use regularly.
Earlier this year, ADNOC Distribution’s CFO – Ali Siddiqi – told Finance Middle East about the downstream energy firm’s diversification strategy as the firm doubles down on B2B: “We have over the years built a strong B2B business and I call this our swing factor. When our B2C volume was slow in Q2 our B2B business, as it has been designed, came to the party and it delivered incredible results so the diversification journey delivered and continues” said Siddiqi.
The agreement supports ADNOC Distribution’s strategy to broaden its automotive offering to manufacturers, distributors, fleet operators and motorists, beyond its core fuel retail and convenience operations.
Jetour vehicles
The companies will also launch promotional campaigns, including activations at Liwa Festival 2026.
The first campaign will offer customers the chance to win one of four Jetour vehicles: two T2 SUVs and two G700s.
Customers will be able to enter through the ADNOC Rewards app when visiting participating ADNOC service stations, subject to regulatory approvals and the campaign’s terms and conditions.
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