The Public Investment Fund (PIF) was recognised as the world’s most valuable sovereign wealth fund (SWF) brand in 2024 by Brand Finance. The report, which surveyed over 4,400 entities including companies, individuals and media from the investment and financial sectors, compiled a list of 50 major asset management and SWF brands globally.
PIF’s brand value was estimated at $1.1 billion (over SAR 4.1 billion), the highest among regional and international sovereign wealth funds. The report highlights PIF’s ambitious growth prospects aligned with its 2030 targets, which focus on local economic investment, launching new sector capabilities and creating job opportunities.
With assets under management exceeding $930 billion, PIF has launched 94 new companies and created over 644,000 local jobs since 2017. Brand Finance attributes PIF’s top brand position to its impactful economic activities, investment performance, and innovative strategy, which are catalysts for growth and development in the Kingdom.
