Ethara has partnered with sports investment firm OnetoWatch (1TW) to launch the Ethara 1TW Innovation Hub (E1H). This initiative, announced today, marks the UAE’s first dedicated sports and entertainment ecosystem for start-ups and early-stage companies.
Starting in 2025, E1H will offer Incubator and Xcelerator programs to foster the growth of businesses in the sports and entertainment sectors. The initiative will provide entrepreneurs with access to mentorship, industry connections, and investment opportunities.
“Ethara is committed to advancing the sports and entertainment sectors in the UAE and across the region. With the launch of E1H, we are providing a platform that will nurture innovative ideas and empower entrepreneurs to create transformative solutions for the industry, reflecting our vision of establishing Abu Dhabi as a global hub for sports and entertainment excellence,” said Saif Rashid Al Noaimi, CEO of Ethara.
“E1H is more than just a programme—it’s a transformative platform designed to mentor and build great businesses, and position Abu Dhabi as a global hub for sports and entertainment innovation,” said Jamie Cunningham, Founder of OnetoWatch. “We look forward to working with entrepreneurs from all sectors, from technology to FMCG, media to experiential, and will welcome both local and international applicants.”
The Ethara 1TW Innovation Hub aims to create a comprehensive ecosystem to support innovation in sports and entertainment while solidifying Abu Dhabi’s role as a global leader in these industries. The program will open applications for entrepreneurs and businesses from diverse sectors ahead of its 2025 launch.
