Ras Al Khaimah’s branded residences sector is set to expand significantly, with 16 branded projects planned to contribute 5,600 units by 2029. According to Stirling Hospitality Advisors’ RAK Investment Pulse report, this growth positions branded residences to make up 40% of the emirate’s new residential units.
Of the announced projects, 63% will be located on Marjan Island, with the remainder distributed across Al Hamra and Mina Al Arab. Branded residences in Ras Al Khaimah currently command about 50% higher sales prices compared to non-branded properties, showcasing strong investor demand. The most common branded residences model in RAK is the affiliation with hotel brands, including renowned names such as Waldorf Astoria, Ritz Carlton, Nikki Beach, and Nobu. Non-hotel brands like Tonino Lamborghini, Elie Saab, Yoo and Aston Martin have also committed to developing branded residential projects, offering high-net-worth buyers the appeal of luxury, quality assurance, and reputation.
“Branded residences are transforming Ras Al Khaimah’s real estate landscape,” said Tatiana Veller, Managing Director of Stirling Hospitality Advisors. “This edition sheds light on the sector’s growth and highlights branded residences as a key driver of luxury investment in the emirate.”
Real estate values in Ras Al Khaimah have already grown substantially, with units experiencing a 30% average price increase in 2022, partly driven by the Wynn Resort announcement and population projections forecasting a 55% rise by 2030. By 2027, secondary market prices are projected to reach Dh4,000 per square foot, rising to Dh4,500 by 2030.
With ongoing infrastructure development, government support, and RAK’s strategic positioning as a luxury destination, branded residences are expected to remain central to the emirate’s residential expansion. Stirling Hospitality Advisors currently oversees more than 3,500 hotel rooms across three countries, with a portfolio valued at over $1.25 billion.
