National Bonds has introduced the Ahed Program, an emergency savings plan aimed at reaching 10,000 Emirati women within its first year.
The programme aims to help participants build emergency funds to cover unexpected costs, including medical bills and repairs. Users will access flexible savings plans and educational workshops via the National Bonds mobile app. The goal is to strengthen financial resilience among Emirati women and support household stability.
Rehab Lootah, Deputy Group CEO at National Bonds, stated that Emirati women often prioritise family welfare, and the Ahed Program is designed to act as a financial buffer, providing reassurance and control over their future.
She said the programme is about security, not just money, and invites Emirati women to participate and support a national culture of saving.
The plan includes tiered savings options for different income levels, workshops on financial literacy, and monitoring via mobile app. Participants can also enter an annual rewards programme offering Dh36 million in prizes, including over 12,000 rewards for Emirati women, more than 24,000 rewards for regular savers, and monthly Dh1,000 cash prizes for ten winners.
The Ahed Program introduces users to the emergency preparedness formula, which involves saving an amount equivalent to six months of expenses, to build a half-year financial cushion for essential needs.
This initiative follows National Bonds’ earlier Tejouri Al Emarateyat programme, which also targeted Emirati women and contributed to long‑term financial empowerment.
