Speaking at Abu Dhabi Finance Week on Tuesday morning, during the session on AI and Risk in Property, the Founder of DAMAC Properties and DAMAC Global, Hussein Sajwani spoke on AI implementation and efficiency gains in property market.
Productive Efficiency Gains
Mr Sajwani told the packed audience on Al Maryah Island about the shift from traditional operations to leveraging AI: particularly in Customer Relations Management.
Mr Sajwani highlighted these CRM gains as DAMAC’s CRM employees were about 240 but this is scheduled to be down to “40 people in the coming months on marketing.”
The Emirati founder urged companies and governments to quickly adopt AI due to rapid technological advancements.
Mr Sajwani advised the audience – the people, individual companies, and governments alike – to move on this “very fast because things are moving very fast.”
In fact, the UAE was one of the early adopters of AI and regulates both AI and crypto across the country.
AI in Property: DAMAC Data Centres Pending?
Mr Sajwani also hinted at DAMAC’s further diversification into the property AI sector with the region’s rollout of homegrown data centres – partnering with U.S. Silicon Valley giants – across KSA and the UAE.
“At the end of the day, we are buying a piece of land, we are building a building, a more complicated building… it has more specifications, but it is not far away from the property business,” he said.
DAMAC announced AI exploration in January 2025 with DAMAC Group Data Centres, EDGNEX, alongside a $20bn investment pledge into the U.S.
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