Posted inOpinion

botim Head of Business: AI is Making Remittances More Human

AI sits at the centre of the remittance transformation, turning innovation into outcomes that matter in everyday lives, writes Hesham Sherif, Head of Business – Remittance Business & Operations, botim (Astra Tech)

Hesham Sherif, Head of Business – Remittance Business & Operations, botim (Astra Tech)
Hesham Sherif, Head of Business – Remittance Business & Operations, botim (Astra Tech)

For years, remittances have been treated like a utility, something to make faster, cheaper, and more efficient, and then move on. Yet for the millions who send money home, remittances are never just transactions. They are rent paid on time, school fees secured, medical bills covered, and loved ones supported, delivered through a few taps.  

In 2024, global remittance flows to low- and middle-income countries were estimated at US $685B, underscoring how essential these corridors are to everyday economic life than just household survival. In the UAE, one of the world’s top outbound remittance markets, the scale is even more visible: outward personal remittances reached AED 183B in 2024, reinforcing the country’s role as a primary hub for global money movement and a vital financial bridge between developed economies and emerging markets. 

The reality is that remittances are entering a new chapter, one that is more digital, accessible, and faster than ever before. This shift is not just about speed or scale, but about making money flows smarter, safer, more transparent, and more inclusive, especially for people entering formal financial services for the first time.

AI sits at the centre of this transformation, strengthening fraud prevention, enhancing compliance, and enabling simpler, more personalised experiences, turning innovation into outcomes that matter in everyday lives. 

Old Remittance Model No Longer Fits

The traditional model was built for a different era: branch-first, paper-heavy, and often designed around the needs of institutions, not the needs of end users. The result is friction that disproportionately affects the very people who rely most on remittances such as migrant workers, cross-border earners, and households navigating limited financial buffers. 

The UAE recognized this reality early and has taken deliberate steps to make money movement more digital, accessible, and fit for a rapidly growing and diverse population. This urgency is shaped by the country’s demographics.

The UAE is home to one of the world’s largest migrant populations and consistently ranks among the top global destinations for migrant workers. As a result, money movement here is not an abstract fintech concept. It is daily life, operating at national scale. 

This reality makes clear why rethinking remittances is no longer optional but urgent. Millions of people serve as financial lifelines to their families, yet have long been constrained by traditional models that were never designed for their needs. 

From Rails to Outcomes

Across the region, payments infrastructure is accelerating and it matters. The UAE Central Bank’s Financial Infrastructure Transformation Programme set a clear direction: modernise rails, expand digital payments, and build a more innovation-ready ecosystem.  

A recent Visa study revealed that 68% of UAE consumers were predominantly non-cash users in 2025 making most of their payments via cards or mobile devices. This represents a 7% increase YoY, reflecting a clear shift away from cash. While this progress is notable, it also underscores a critical gap, highlighting the ongoing need for accessible digital first financial services. 

In parallel, the region’s financial ecosystem has been preparing for a new era of digital money movement that goes beyond traditional cross border transfers. Speed, security, and accessibility are now baseline expectations.

Investment in clearing system connectivity, advanced risk management, and secure digital channels has brought cross border remittances closer to real time, strengthening trust and setting the stage for the next phase of innovation driven by intelligence and inclusion rather than infrastructure alone. 

This direction is reinforced at the city level. Dubai’s Cashless Strategy targets 90% of transactions to be conducted digitally in 2026, positioning digital payments as a key economic enabler.  

However, infrastructure by itself does not ensure meaningful participation. Its real impact lies in enabling fintech platforms to build inclusive financial solutions on top of trusted digital foundations.

In the UAE, this has allowed platforms like botim to evolve beyond communication, leveraging its VoIP heritage to reach more than 8.5M users with financial services embedded into an app they already use daily. In 2025 alone, botim announced it reached AED 9.8B in remittance alone, demonstrating strong adoption and rising trust in digital financial services. 

This approach of meeting users where they are is where AI becomes transformative. Through native language experiences, simplified navigation, and executional AI that reduces friction, intelligence converts access into confidence, allowing financial systems to adapt to people rather than forcing people to adapt to financial systems. 

A UAE-Built Blueprint

The UAE’s digital agenda is not incremental; it is systemic.

Nationally, the UAE Digital Economy Strategy targets doubling the digital economy’s contribution to GDP from 9.7% (2022) to 19.4% by 2031: a clear signal that digital financial services and enabling infrastructure are national priorities, not side projects. 

At the same time, the UAE is investing heavily in AI capability building through national strategy, talent development, and ecosystem partnerships. The UAE National Strategy for Artificial Intelligence 2031 outlines a long term commitment to AI led transformation across sectors.

This ambition is being reinforced through large scale infrastructure initiatives such as Stargate, led by G42 in collaboration with global partners, which is focused on building advanced AI compute capacity and sovereign AI capabilities in the UAE.

Complementing this, Microsoft’s US $1.5B strategic investment in G42 highlights the role of global technology leaders as enablers of the UAE’s ambition to become an exporter of advanced AI capability rather than just an adopter. 

For financial services, that matters because the next era of cross-border finance will be defined by intelligence as much as infrastructure—how quickly systems can adapt, how effectively they can prevent risk, and how well they can personalise access for diverse users. 

Financial Literacy is No Longer an Option

A cashless economy will not succeed on technology alone. 

Visa’s study revealed that in 2025 over 30% of consumers in the UAE remained reliant on cash-based and informal financial solutions, a gap that directly impacts adoption, trust, and sustained usage of digital payments. 

Hence, financial literacy should no longer remain a CSR discussion, but a growth and risk issue. Financial literacy must be designed into products, user journeys, pricing transparency, and customer support. The organisations that help people understand money will be the ones that earn trust and scale responsibly in a cashless future. Real change lies in empowerment. 

Remittance Economy Will be Won on Trust and Intelligence

The next frontier of cross border finance is not about adding features, but delivering outcomes users can feel.

Intuitive journeys, fewer points of failure, transparent pricing, and tools grounded in real world needs, particularly for communities historically underserved by banking. 

As infrastructure, digitisation mandates, and AI strategies mature, the true differentiator will be financial literacy. Trust, compliance, and accessibility only translate into adoption when users understand how these systems work and how to use them with confidence.

The remittance leaders of the next decade will embed literacy into every interaction, from onboarding and pricing to support and safeguards, using AI responsibly and operating within regulation. 

Ultimately, success will not be measured by how many fintechs enter the market, but by how effectively they enable people to participate in a cashless, connected financial system. 


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