Al Hilal Bank, a subsidiary of ADCB Group, has appointed Jamal Al Awadhi as its new CEO. Al Awadhi, a UAE national, brings over 20 years of senior leadership experience across the financial services, media, information technology, and aviation sectors. Prior to joining Al Hilal Bank as Deputy CEO in May 2024, he served as Chief Operating Officer at Wio Bank and CEO at Abu Dhabi Media.
Al Hilal Bank has been focusing on a digital-first approach to transform its customer experience model. Since its acquisition by ADCB in 2019, the bank has significantly grown its customer base. It plans to leverage technology, data, and analytics to enhance products, personalisation, and customer service channels, aiming to set new standards for digital Islamic banking in the UAE.
