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EIIC to Acquire Minority Stake in Joe & the Juice in $1.8B Deal

EIIC to buy stake in Joe & the Juice as Gulf investors ramp up global deals and back expansion to 1,000 stores by 2028.

Joe and the Juice, Dubai
Joe and the Juice, Dubai

Emirates International Investment Company (EIIC) is reportedly acquiring a minority stake in Joe and the Juice, a Danish chain of juice bars and coffee shops, with the stake valued at approximately $1.8B as reported by Bloomberg.

U.S. equity investor General Atlantic will retain its position as the majority shareholder.

The Abu Dhabi-based EIIC is expected to acquire a portion of General Atlantic’s U.S. equity holdings while also purchasing new shares, according to the report.

This new funding is set to facilitate the expansion of Joe and the Juice’s network to 1,000 stores by 2028. The transaction represents the latest in a series of overseas investments by Gulf investors, underscoring a growing trend in the region.

Abu Dhabi-listed 2PointZero Group, along with the UAE sovereign fund Mubadala Investment Company and the state-owned Qatar Investment Authority (QIA), participated in the Series G fundraising round for Whoop, which valued the US-based wearable technology company at $10B.

Abu Dhabi conglomerate International Holding Company also secured a majority stake in British businessman Richard Caring’s hospitality enterprise, valued at $1.4B this week.

Caring’s portfolio includes the Ivy and exclusive London Private Members Club: Annabel’s.

Joe and the Juice reported revenues of about $500M last year and opened 75 new stores. The firm was founded in Copenhagen in 2002.

EIIC’s investment portfolio also includes stakes in UAE-based Spinneys, Lulu Retail and Talabat.


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