Talabat Holding has acquired InstaShop, a leading online grocery delivery platform in the Middle East and North Africa (MENA) region. The transaction, valued at $32 million, was fully funded through Talabat’s internal cash reserves. InstaShop will operate as an independent brand within Talabat’s Grocery and Retail division.
Founded in 2015 and headquartered in Dubai, InstaShop connects users with vendors, offering products such as groceries, pharmacy items, beauty essentials, and personal care products. In 2024, InstaShop reported a Gross Merchandise Value (GMV) of $631 million, a 16% increase from the previous year, with positive and improving EBITDA margins.
“We are thrilled to welcome InstaShop into the Talabat family,” said Tomaso Rodriguez, CEO of Talabat. “By integrating InstaShop’s innovative platform into our operations, we aim to create a more seamless and efficient delivery experience for our customers across the UAE and Egypt whilst also driving further product and technology synergies across our business.”
“Joining forces with Talabat marks an exciting new chapter for InstaShop,” said Nikola Cabarkapa, CEO of InstaShop. “This partnership will enable us to leverage Talabat’s extensive network and operational expertise, allowing us to enhance our service delivery and continue our mission of providing exceptional convenience to our customers.”
This acquisition is expected to unlock operational and technology synergies, with integration activities already underway. Talabat’s pro forma Grocery and Retail GMV for 2024 surpasses $2.5 billion, reinforcing its market leadership in the region.
