Abu Dhabi-based investment and holding company ADQ has announced a multi-year sponsorship deal with Pyramids Football Club (Pyramids FC), an Egyptian Premier League professional sports club.
ADQ will serve as the Official Partner of Pyramids FC. Since its rebranding from Al Assiouty Sports Club in 2018, Pyramids FC has emerged as a prominent team in the Egyptian Premier League.
This partnership reaffirms ADQ’s commitment as a long-term investor in Egypt, aligning with its existing endeavours to positively impact local communities. ADQ actively supports various sectors of Egypt’s economy through its investments and portfolio companies, demonstrating confidence in its economic potential.
“Through this sponsorship, we hope to leverage the universal appeal of football to convey our passion for excellence, our belief in the importance of partnerships as well as our dedication to fostering the health and well-being of local communities,” said Anas Jawdat Albarguthi, Chief Operating Officer at ADQ. “Side by side with the club’s loyal fanbase, we wish the team success and fair play for their participation in the Egyptian Super Cup, which we are following with great excitement.”
Sponsoring Pyramids FC offers ADQ an opportunity to engage with the local community, fostering a sense of unity and purpose through sports. This sponsorship complements ADQ’s ongoing social initiatives in Egypt, such as the Bridges of Hope program, conducted in collaboration with Zayed Higher Organization for People of Determination and the Egyptian Ministry of Youth and Sports, aimed at operating support centres for individuals with special needs.
“Our partnership with ADQ is a testament to our commitment to fostering football excellence across all facets of our team,” said Pyramids FC’s CEO, Mamdouh Eid. “This multi-year sponsorship agreement signifies the beginning of a journey that will help propel the club toward greater success, enabling us to realise the long-term goals and ambitions that we have set for Pyramids FC.”
The collaboration between Pyramids FC and ADQ seeks to bolster the football club’s youth and junior development programs. It aims to provide aspiring athletes with the necessary facilities, resources, and expertise to pursue a professional career in athletics.
