Dubai has solidified its position as the global leader in branded residences, according to the latest report from Savills Global Residential Development Consultancy. With nearly 140 branded residence projects, including completed and planned developments, the emirate leads other major markets such as Miami, New York, Phuket and London.
The branded residential sector is experiencing rapid global growth. As of 2024, there are 740 completed branded residence projects, with an additional 790 expected by 2031 across 100 countries. This represents a doubling of demand within seven years. In terms of geographical expansion, the Middle East is projected to grow the fastest, with a forecasted 270% increase over the same period. Dubai remains the dominant market in the region and globally, leveraging its property market’s appeal and robust infrastructure.
Market drivers in Dubai
- Volume of projects: The emirate accounts for nearly 140 projects, showcasing its ability to attract global brands and deliver developments catering to a diverse clientele.
- Diverse offerings: The projects span luxury hotel-branded residences offering five-star amenities and non-hotel collaborations with prominent designers.
- Strategic positioning: Dubai’s global connectivity and established status as a luxury lifestyle hub ensure its ongoing appeal to high-net-worth individuals and international investors.
Globally, branded residences remain dominated by hotel-branded developments, accounting for 79% of the market. Luxury chains lead, with Marriott International as the largest parent company and The Ritz-Carlton as the most active individual brand. Non-hotel branded residences represent 21% of the sector, led by companies like YOO, which focus on design-oriented developments.
Dubai mirrors this global trend while also catering to unique regional preferences. Mixed-use developments, integrating hospitality and residential elements, are prevalent in the city, alongside standalone branded residences that offer privacy and exclusivity.
Market trends
While Dubai remains the global benchmark, branded residences are expanding into new regions. Over the next five years, the sector is expected to see the entry of 60 new brands and expansion into markets such as Romania and Tanzania. Asia-Pacific markets, including Vietnam, Thailand, and China, are also poised for significant growth, with the region projected to challenge North America’s dominance by 2031.
