ITP Media Group has entered a five-year partnership with Dubai Cares to support the organisation’s regional awareness and fundraising campaigns. The agreement formalises an existing relationship between the two entities and includes financial contributions, print and digital advertising, and public relations services.
In its first year, ITP’s support will go toward Dubai Cares’ “Emergency Response to Gaza” campaign, which provides hot meals, food baskets, and shelter tents for people affected by the conflict.
“At ITP Media Group, we share Dubai Cares’ values of education, empowerment, and collaboration. We are committed to making a positive impact within the region and beyond, and this partnership allows us to contribute to the betterment of society,” said Ali Akawi, CEO of ITP Media Group. “By leveraging our extensive network of brands and platforms, we will work together to support Dubai Cares’ efforts and inspire our audience to join the cause.”
“The media has the unique power to amplify important causes and unite communities around them,” said HE Dr Tariq Al Gurg, CEO and Vice-Chairman of Dubai Cares. “With ITP Media Group’s vast reach and influence, we are confident that this partnership will elevate awareness and drive meaningful engagement for our campaigns and initiatives.”
“As a longstanding supporter of Dubai Cares, ITP Media Group has played a key role in advancing our mission, and we are excited to strengthen this collaboration to create lasting social impact and transformative change,” he added.
Dubai Cares has reached over 24 million beneficiaries in 60 countries through education-focused programmes and humanitarian campaigns, including Taste of Giving, UAE Stands with Lebanon, Gaza in our Hearts, and Emergency Response to Gaza.
Brands within the ITP Media Group network that will support the partnership include Harper’s Bazaar Arabia, Esquire Middle East, Arabian Business, CEO Middle East, Time Out Dubai, Dazed, Grazia Middle East, Construction Week Middle East, Gault&Millau UAE, and ITP Live, among others.
