National Bonds has seen a 67% increase in regular savers just three months after unveiling its redesigned mobile app.
The Sharia-compliant investment firm credits the new digital experience with making saving more accessible and consistent for users, positioning the platform as a key player in the country’s shift toward digital-first financial habits.
Since the app relaunch, National Bonds has recorded a 149% rise in fixed-term savings plans, alongside a 31% boost in new customer sign-ups. Sales are up 40%, and total transactions have climbed by 31%. Together, these gains highlight how digital convenience is driving stronger engagement and turning routine saving into a more active part of users’ financial lives.
The updated National Bonds app introduces a more streamlined interface, enhanced portfolio tracking, and improved access to customer support. These changes align with the company’s ongoing digital strategy and support the UAE’s wider goals for technology-driven advancement in the financial sector.
Beyond improved functionality, the app introduces exclusive in-app campaigns and rewards ranging from iPhones and cash prizes to double entries in National Bonds’ AED 36 million Rewards Program. These incentives are designed to make saving more rewarding and accessible, aligning with the company’s broader mission of promoting financial well-being.
