The Securities and Commodities Authority (SCA) has announced that all financial influencers operating in the UAE must register for official authorisation as part of its digital market oversight measures.
The new requirement applies to individuals producing investment-related content across social media and other media platforms. Registered “finfluencers” will be permitted to offer investment commentary and recommendations only if they comply with the SCA’s regulatory standards.
Waleed Saeed Al Awadhi, CEO of the SCA, stated that the move aims to standardise digital financial communications and reduce the risks associated with unregulated financial content.
Applicants who meet the registration criteria will receive a three-year waiver on registration and renewal fees. They will also gain access to legal advisory services under the SCA’s oversight programme.
The regulator is urging the public to verify the registration status of any Finfluencer before acting on investment-related content and to report unregistered or non-compliant activity via the SCA’s website or call centre.
The initiative is part of the SCA’s broader efforts to enhance governance across the UAE’s digital financial markets and align with international regulatory standards. The UAE continues to position itself as a regional financial hub with an expanding focus on investor protection in online environments.
