Dubai Holding Asset Management (DHAM) has rebranded its residential leasing portfolio, previously known as Dubai Asset Management, as Dubai Residential. This move follows the integration of Nakheel and Meydan into Dubai Holding, expanding the portfolio to include 40,000 homes and serving over 150,000 residents across Dubai.
The rebrand unifies DHAM’s residential portfolio and strengthens its position as one of Dubai’s largest residential leasing businesses. The portfolio covers a range of properties, from premium waterfront residences to family-focused communities, with plans for further growth in line with Dubai’s urban expansion.
“The strategic rebranding of our residential leasing portfolio marks a significant chapter in our group’s legacy as a creator of diversified, connected communities and captures the significant opportunities emerging in Dubai’s property market,” said Malek Al Malek, Group CEO of Dubai Holding Asset Management. “This new identity reinforces our leadership within the competitive leasing landscape, solidifying our position as one of Dubai’s largest residential leasing portfolios.
“It highlights the vast reach of our portfolio and echoes the pivotal role we have played – and will continue to play – in making our Emirate a sought-after destination.”
Established in the early 2000s, the group expanded significantly in 2020 with the integration of Meraas, followed by the inclusion of Nakheel and Meydan in 2024.
The Dubai Residential portfolio includes properties such as City Walk Residences, Bluewaters Residences, Remraam, Shorooq and Meydan Heights. Residents benefit from services such as digital contract renewals and payments, access to community amenities, and exclusive offers from various partners.
The rebranding comes as Dubai’s residential real estate market continues to see high demand, supported by pro-business policies and the city’s population growth. The rebrand aims to consolidate DHAM’s presence in the competitive leasing market while capitalising on growth opportunities driven by strong market conditions heading into 2025.
