In a recent study conducted by online trading provider City Index, Disney has emerged as the most discussed stock on popular social media platforms, TikTok and Instagram. The study, which analysed every company in the S&P 500, provides valuable insights into the dynamics of social media discussions surrounding stocks and shares.
Disney takes the lead
According to the findings, Disney, the entertainment giant, has not only garnered the highest number of videos published and viewed but also boasts the most hashtags used across TikTok and Instagram. Videos with hashtags like #disneystock, #disneystocks, or #disneyshares have accumulated a staggering 80 million views, stemming from 6,151 videos – the largest amount in the study. Content creators on these platforms engage in discussions ranging from Disney’s financial performance to optimal times for stock investment.
Despite its social media popularity, Disney’s share price has witnessed a decline, currently standing at $85. This marks a significant drop from its peak above $200 in March 2021 when theme parks in California were allowed to reopen amid easing COVID restrictions.
Following Disney, Netflix secures the second spot, with over 13 million video views on TikTok and Instagram. Amazon takes the third position, reporting more than 5.9 million video views, while Tesla and Walmart round out the top five.
Netflix, despite shutting down its mail order DVD business, continues to be a subject of discussion with 1,384 videos and 4,635 hashtags mentioning #netflixstock, #netflixstocks, or #netflixshares. Amazon, on the other hand, reported net sales of $134.4 billion for Q2 2023, with a share price currently at around $128.
Tesla, securing the fourth spot, has 739 videos and over two million views, accompanied by 1,898 hashtags related to its stocks and shares. Walmart, in the fifth position, accumulates over 4.7 million views with 2,570 dedicated hashtags.
A spokesperson for City Index commented on the significance of the data, stating, “This data paints a fascinating picture of which companies’ financial performance attracts the most interest, excitement, and discussion on social media.” The spokesperson noted the strong appetite for advice and guidance on trading, emphasising that videos on the top ten companies in the list collectively received more than 117 million views.
The spokesperson further highlighted the trend of the general public approaching the complex world of the stock market through familiar and well-known brands. With social media playing a pivotal role in shaping investment discussions, the study suggests that as trading becomes more accessible, the dialogue around the best trading and investment opportunities is likely to evolve.
The top ten most popular stocks on social media
- Disney
- Netflix
- Amazon
- Tesla
- Walmart
- Costco
- Microsoft
- 3M
- Nike
- Starbucks
