The GCC financial sector is entering a new period of transformation. Driven by rapid digital adoption, economic diversification, and increasing participation in global markets, we are witnessing the emergence of new avenues within the finance sector, particularly through the rise of creator-led platforms and community-focused initiatives.
This shift has been reflected in data released by influencer marketing intelligence platform, Quroz, whose report revealed how the GCC creator economy has demonstrated rapid expansion, growing by over 75% over the last two years and reaching approximately 263, 000 influencers by late 2025.
While the report showed dominant growth in various lifestyle sectors, it also revealed a burgeoning trend of creators in the finance and business sector, with content specialising in revenue, start-ups, trading, and financial education.
Rise of Fintech Platform
Nowhere is this more evident than through platforms like BE (BE Club), an AI-powered learning ecosystem, where over 100,000 customers, learners, and affiliates worldwide subscribe to a suite of digital education tools designed to help users understand the financial market and develop specialised skills in forex and crypto trading.
Through its affiliate programme, the platform provides users with the systems, training, and resources they need to share these solutions with their online audiences effectively, helping them build personal brands and create potential income opportunities.
Ultimately, these affiliates pour back into the region’s broader creator economy, emerging not only as trusted sources in their field, but as generators of subsequent creators and networks who are active and knowledgeable within the fintech space.
By enabling access to digital trading education, platforms such as BE are increasingly contributing to the nurturing and incubation of this niche group of fintech-focused content creators. These creators are not only building their personal brands but are increasingly playing an important role in making financial information more accessible to a wider audience across the region and beyond.
Next Stage of GCC Digital Economy
The increasing integration of digital technology within the financial sector is occurring against a backdrop of ongoing geopolitical uncertainty within the region. However, despite these challenges, the industry has previously shown profound sustainability over the years, and is only set to grow more resilient in the face of adversity.
Earlier this year, forecasters highlighted the region’s robust economic diversification tactics, including major government investment into artificial intelligence infrastructure. This move forms part of a broader strategy that sees countries rapidly moving economic activities online.
Driven by national mandates such as the UAE Digital Strategy and Saudi’s Vision 2030, the region seeks to transform from a resource-dependent economy to a digitally-enabled one, with advancements already seen across areas like fintech, digital payments, e-commerce, and public services.
Through these innovations, we can expect to see an expansion of economic activity and operational efficiency, alongside the use of AI in creating a unified digital market, where businesses, consumers, and individuals alike can buy, sell, work, invest, and access digital services easily.
With this combination of cutting-edge technology and supportive government initiatives, it is evident that the GCC has created the ideal environment for an advanced online economic system to thrive, allowing sub-sectors like the region’s expanding creator economy to grow and develop even further.
A Cultural Shift
As this sector of the creator economy continues to expand, its influence on the GCC’s financial landscape is becoming increasingly evident. Financially-educated creators are driving greater engagement with fintech solutions, online businesses, digital investments, and e-commerce platforms, ultimately supporting the region’s transition toward a more digitally-focused and innovative financial system.
In a broader context, the rise of fintech creators represent both a cultural shift and a structural change in how financial literacy, participation, and opportunities are being shaped across the Gulf and the wider market ecosystem in Europe, Latam, and East Asia.
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