Dubai’s Virtual Assets Regulatory Authority (VARA) has introduced updated marketing regulations for Virtual Asset Service Providers (VASPs), effective October 1, 2024. The new regulations aim to improve transparency and integrity in marketing practices, ensuring accurate communications and consumer protection across the virtual assets sector.
The Marketing Regulations for Virtual Assets and Related Activities 2024 apply to all entities involved in virtual asset marketing, regardless of their licensing status. Alongside these regulations, VARA released a Marketing Guidance Document offering detailed instructions on compliant marketing activities, covering language use, disclosure requirements, and ethical standards.
Matthew White, CEO of VARA, emphasised the authority’s commitment to fostering trust and supporting the growth of the virtual assets sector through clear regulatory guidelines.
