Dubai CommerCity (DCC), a joint venture between Dubai Integrated Economic Zones Authority (DIEZ) and Wasl Properties, has announced two artificial intelligence partnerships to improve digital commerce and international trade operations in the UAE.
The free zone signed agreements with qeen.ai and Portmind during Dubai AI Week, which runs from April 21 to 25 under the patronage of Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum.
Under the agreement with qeen.ai, DCC will integrate AI tools to help small and medium-sized enterprises automate workflows and optimise online retail operations. Qeen.ai’s technology focuses on agentic AI, which uses autonomous digital agents to carry out tasks like customer service, personalisation, and sales optimisation.
Mitch Bittermann, Senior Vice President – Commercial at DCC, said the partnership supports Dubai’s Economic Agenda (D33) and helps SMEs improve competitiveness using AI tools. Dina Alsamhan, Co-founder of qeen.ai, said the deal allows SMEs in the UAE to localise and scale their operations using automation tools.
In a separate agreement, DCC will deploy Portmind’s AI-powered “Sail” platform to automate trade documentation and customs workflows. The tool is designed to handle data collection, regulatory compliance, and classification to speed up cross-border transactions and improve visibility into shipments.
Abdulrahman Shaheen, SVP of Operations at DCC, said the collaboration will reduce operational bottlenecks and reduce customs clearance time. Julien Gurunlian, CEO of Portmind, said the deal will allow businesses within the free zone to reduce trade-related costs and compliance risks.
Dubai Chamber of Digital Economy estimates that the UAE’s e-commerce market is projected to reach Dh48.8 billion ($13.3 billion) by 2028, up from Dh27.5 billion in 2023. The partnerships are aligned with the UAE’s broader push to digitise supply chains and expand its AI capabilities in trade and retail.
Dubai CommerCity was launched in 2020 to support the growth of the region’s online retail and logistics businesses. It has since focused on attracting high-growth digital commerce firms by offering infrastructure, regulatory support, and AI-based solutions.
